This page contains 4 reports highlighting key trends in influencer marketing and the evolving expectations of consumers and influencers. Food and drink content is the most popular, favored by 30% of consumers, followed by beauty at 26%. 67% of consumers prefer honest and unbiased collaborations. Entertainment value is ranked second at 48%, followed by educational content at 29%. Millennials, Gen X, and Baby Boomers prioritize authenticity and personal values, while Gen Z values follower count and quantifiable metrics.
Wednesday, July 3, 2024